iFlipTips is a new multi-purpose note-taking app from TECHtionary. Based on the 3X5 flashcard system, iFlipTips offers a new way of organizing notes for studying, presentations and quick reference. By storing the notes on your iPhone, you eliminate the need to carry around tens or hundreds of paper flashcards, and can easily access the information whenever you need it.

With the ability to organize notes for marketing campaigns and presentations, iFlipTips is the perfect companion for marketing executives and professionals. To create an iFlipTips ‘tip’, tap on “Add” under “iTips-Ideas”. On each separate card, you can add a text note, an image, an audio recording or a video to aid your presentation or marketing campaign.

The different formats available with iFlipTips mean the app can help a range of professionals. Whether you find it easier to make notes or record ideas using text, verbally or using images, this app gives you the ability to do so. The audio recording also enables you to capture ideas when out and about, while the image section of each card lets you create diagrams, that you can then capture with your iPhone camera and store with the rest of your notes.

The app has a folder system for organizing your notes, and you can create new folders and sub-folders to arrange your notes as you wish. Possible organization systems for marketing notes include creating different folders and sub-folders for different products or campaigns.

If you work for a marketing agency and act on behalf of other organizations, you might consider creating a different file for each client, so you can easily access their current and past campaigns when you need to. On the other hand, if you work as part of a company’s in-house marketing department, you can try organizing the folders by days of the week or months of the year. This lets you organize your notes by date, and prepare for upcoming campaigns in advance.

As well as storing campaign notes, you can use the the app to create presentations. Simply prepare your notes in advance using the text boxes on each card, then ‘flip’ through the cards in order as you deliver the presentation to make sure you cover all the important points. Using the “iFlipCards” section, which uses question and answer-style cards, you can prepare answers to any questions you think you might get asked during the presentation, so you can quickly access the information you need to give a concise and informative answer.

iFlipTips’ sharing features mean you can run social campaigns and send to email lists directly from the app. Using the text section, you can create short digital mail-outs, which you can then send to one or more of your company’s email lists. Any images, videos or audio clips are included in the emails as links, so you can use the image section to add branding to the email by including your company logo, or to include product images.

The video function on the app also enables you to record and share videos, without having the hassle of having to upload them to video hosting websites like YouTube first. All content is securely hosted on the iFlipTips server, saving you time and enabling you to get the word out about your latest campaign with less fuss and more impact.